Ericsson enables business transformation for Orange Egypt
With Ericsson Billing, Orange intends to improve time-to-market and enhance operational efficiency
Orange Egypt has completed a major business transformation project implemented by Ericsson. Orange Egypt and Ericsson reengineered Orange’s business processes and BSS environment – implementing the new and improved Ericsson Billing solution. With Ericsson Billing, Orange will improve offering time-to-market and the solution will also help Orange to enhance operational efficiency.
Abdelfattah Aly Mabrouk, chief information officer, Orange Egypt said, “We transformed our BSS environment to enhance our competitiveness, and further improve customer experience, so that we can grow our market share in a fast-moving market. This partnership with Ericsson is a crucial part of Orange’s mission to accelerate its digital development to offer an unmatched customer experience.”
In addition to reducing operational cost, this project also lowers capital expenditure and enables innovative digital services with shorter time-to-market and with higher quality, flexibility, automation, simplicity and experience for users and partners.
The transformation of Orange’s billing system is one of Ericsson’s biggest projects in a partnership established in 2007.
Mathias Johansson, head of Ericsson Egypt, STC and Saudi Arabia said, “We have worked with Orange Egypt, offering Ericsson’s different solutions in Charging and Billing, yet this is the biggest business transformation project we have done together to date. Ericsson was selected for this transformation due to our unique digital capabilities in consulting and systems integration across complex network and IT environments. Orange Egypt now has a platform that allows for experimentation and discovery of new business models – resulting in a better end-user experience.”
The transformation involves process re-engineering and delivery of Ericsson Billing and customer care system. This convergent billing system is designed to enable Orange Egypt to introduce new offerings in real time, meeting customer needs and empowering them with full cost control.
Orange Egypt can now enjoy increased flexibility when launching promotions, discounts, incentive programs and targeted campaigns.