Salesforce partner 4C ventures into marketing consultancy

Company appoints Salesforce veteran Ali Saeed to lead new division

Saeed: Digital marketing in the Middle East is growing rapidly, driven by consumer preferences.
Saeed: Digital marketing in the Middle East is growing rapidly, driven by consumer preferences.

4C, a Dubai-based Salesforce Platinum partner, has announced the establishment of a dedicated marketing consultancy practice. The new division will be headed by Ali Saeed who joins 4C as marketing cloud practice lead for the Middle East and North Africa (MENA).

Saeed will be responsible for building the professional services unit, specialised in delivering a range of marketing automation services. He will report directly to Jake Callaway, managing director, MENA at 4C who said, “There is a monumental shift in market dynamics in recent years, influenced largely by ease of access to digital services and smart devices. Whether it’s in the B2C or B2B space, hyper-personalised customer experiences are taking precedence. Backed by the benefit of having a well-established marketing cloud practice in the United Kingdom, 4C is ready to replicate this successful model and deliver an incredibly valuable and relevant offering to our Middle East customers.”

4C’s new practice will leverage the Salesforce Marketing Cloud platform to enable businesses to deliver relevant, personalised customer experience across channels and devices.

Saeed said, “Digital marketing in the Middle East is still in its nascent stages but this is changing rapidly – driven not by businesses but rather by consumer preferences. There is a tremendous first-mover advantage for those businesses that adapt their marketing models to successfully engage the new breed of tech-savvy, digital-first customers. The Salesforce Marketing Cloud is the ideal platform to empower this evolution, and as the clear regional expert in this domain, 4C is ready to be the long-term partner in helping businesses efficiently and effectively navigate this transformation.”

Saeed has over 12 years of experience in the digital marketing industry. Prior to joining 4C, he spent eight years working with Salesforce in London as a marketing cloud solutions architect & solution engineer. Most recently, he led the implementation of the marketing cloud platform for Atlantis, The Palm Resort in Dubai.

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