Saudi Bugshan Barmaja selects Infor to automate processes

Diversified Saudi Arabian business group to deploy Infor suite to aid expansion plans with a single integrated digital platform

It is vital the business can respond quickly to market trends, said Dr Bakheet.
It is vital the business can respond quickly to market trends, said Dr Bakheet.

Saudi Bugshan Barmaja has picked Infor to automate various business functions including human capital management, customer relationship management, finance, procurement, warehouse and supply chain management.

The conglomerate will deploy a suite based around Infor LN to provide a single integrated digital platform.

“As we look to expand into new markets in Saudi Arabia and beyond, it is vital that our businesses are operating as smartly and efficiently as possible, with the ability to respond quickly to market trends,” said Dr Hatem Bakheet, CEO of Barmaja, Saudi Bugshan. “This is what we hope to achieve by digitally transforming our businesses with Infor. From human resources to CRM, and from finance to supply chain management, Infor’s solutions have the proven ability to help us increase our efficiency, simplicity and agility.”

Saudi Bugshan was formed in Makkah in the 1920s as a textile business, but quickly diversified into consumer brands. It now has 30 businesses spread across 10 countries and three continents, involved in diverse sectors including fast-moving consumer goods (FMCG), automotive, healthcare, education and real estate. The company has ambitious plans to grow its business and is also looking to expand its operations in Africa.

Jonathan Wood, GM for Infor Middle East and Africa, said: “Saudi Bugshan is keen to expand its diverse businesses in the Middle East, Africa and Asia, and Infor’s solutions are ideally suited to help the company simplify and improve its systems, allowing it to scale up and meet the challenge of delivering excellent services to its customers and fostering successful, sustainable growth.”

Most Popular

Digital Edition

Subscribe today and get your copy of the magazine for free