Banking software vendor Backbase opens Dubai office
Growing number of banks offering digital services and mobile apps
Amsterdam-based banking software provider, Backbase, has opened an office in Dubai, which will be run by Matthijs Eijpe, regional sales director EMEA at the company.
The company says the move is a direct response to the increasing demand in the region, where banks show growing ambitions to deliver better digital services and mobile banking apps. For this ambition to become a reality, traditional banks require a platform that unifies legacy systems and new fintech capabilities.
“Our main goal is to empower financial institutions by accelerating their digital transformation, which we have already successfully achieved for several leading banks across the region,” said Jouk Pleiter, CEO at Backbase. “The Backbase Digital-First Banking Platform enables financial institutions to blend traditional banking services and modern fintech capabilities into seamless digital customer experiences. Our mission is to enable incumbent banks to successfully compete in a digital-first world.”
“We see a lot of opportunities to help incumbent banks in the Middle East become digital-first by upgrading their offerings with neo banking capabilities and state-of-the-art onboarding journeys,” says Saqib Khan, head of the Middle East at Backbase. “People still need banks, but they don’t want the traditional way of banking. That’s where we come in.”
“The Middle Eastern region is seeing an increasing number of traditional banks merging. All of these consolidated banks have the same desire to become digital-first and suit their customers with mobile banking experiences that support their lifestyle,” Khan added.
Backbase is already working with various banks across the region including Bank ABC, Capital Bank of Jordan, National Bank of Iraq, QIB, and Gulf Bank.