GITEX 2019: Focus Softnet seeks to tap into growing interest in AI

GCC region is looking at switching from a petrol-based to knowledge economy

There’s increased spending in automation of processes in the region, said Hyder.
There’s increased spending in automation of processes in the region, said Hyder.

Focus Softnet plans to launch its newly-developed artificial intelligence (AI) integrated enterprise software during GITEX Technology Week.

The software development and enterprise applications provider will also showcase its complete cloud product portfolio, including its flagship product, Focus 9 powered by Pronghorn server, which uses in-memory computing for faster transactions.

Adopting AI platforms is a key emphasis across the GCC region, which is looking at switching from a petrol-based economy to a knowledge economy.

"We see large-scale interest by GCC public sector and private organisations to reduce investment in human capital, and divert spending into automation of processes. It is for this reason that we have built our AI solutions alongside our enterprise software solutions, including our ERP and CRM suites.

“Focus Softnet customers using cloud-based Focus 9 ERP, can move to a highly efficient AI-driven automated environment, and reap the benefits of a rapid return on investment. For other new businesses wanting to automate their business operations, they can get the benefit of both AI and ERP through our end-to-end product portfolio," explained Ali Hyder, group CEO of Focus Softnet.

Focus Softnet plans to also release its cloud-based integrated AI platform, which will act as a plugin to major ERP and CRM providers, thus allowing them to reach out to a wider market segment.

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