flyEgypt selects PAYFORT as its payment provider

Cairo based hybrid airline can now offer more payment options

PAYFORT will enable flyEgypt to drive an increase of the Electronic Payment Ratio (EPR).
Thilo Darmstadt
PAYFORT will enable flyEgypt to drive an increase of the Electronic Payment Ratio (EPR).

flyEgypt, a Cairo-based hybrid airline, has chosen Amazon’s PayFort as its payment service provider.

The PAYFORT platform will allow flyEgypt’s customers to make payments using internationally-recognised credit & debit cards, plus Egypt’s national debit card MEEZA and Saudi Arabia’s national payment card, mada. Additional payment networks – namely Installments, FAWRY and SA-DAD – will be added in the near future.

“Beyond the legislative challenges that affect everyone in the industry, the biggest challenge we face is a lack of local and regional understanding of the low cost carrier /hybrid business model, which is why we chose PAYFORT as our preferred payment service provider,” said Captain Ihab El Tahtawi, chief executive officer at flyEgypt. “As we continue to grow, and for the convenience of our customers, it becomes increasingly important for us to have a reliable payment services provider and to widen the range of payment channels available to customers online, whilst keeping the transaction process easy-to-use. The scale that flyEgypt deals with means that customer payment transactions are just one element of this process, and we rely on PAYFORT to support us with its vast knowledge and expertise, not only with the airline industry but also international banks, technology providers and card schemes, as we continue to evolve our business.”

PAYFORT’s operational expertise, scalability and services and products empower flyEgypt to focus on driving an increase of the Electronic Payment Ratio (EPR), decreasing cost of payment transactions and enhancing conversion ratios, as well as drive more traffic to the website.

“Payfort persistently works to improve its services and flyEgypt can now rely on PAYFORT to help increase the Payment Success Ratio (PSR) of the ticketing process, not only on a transaction level, but also by taking advantage of advice on how to enhance the customer experience. Customers will also now be able to use local payment methods such as Egypt’s national debit card MEEZA and Saudi Arabia’s national mada debit card. We are excited to expand our strategic relationship with flyEgypt, working closely to enable innovation at scale and fueling the carrier’s digital transformation,” said Omar Soudodi, managing director of PAYFORT.

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