SAP named a Leader in ‘digital experience’ by Forrester

SAP C/4HANA recognised for uniting sales, marketing services and cloud

The recognition validates SAP’s strategy to support customers in the Experience Economy, said Atzberger.
The recognition validates SAP’s strategy to support customers in the Experience Economy, said Atzberger.

SAP has been named a Leader in “The Forrester Wave: Digital Experience Platforms, Q3 2019.”

The report, which assessed and evaluated the top vendors in the market, specifically noted how the SAP C/4HANA product portfolio “brings the firm’s commerce, customer data, marketing, sales and service clouds together under a single leader and organisation.”

According to the report, “SAP is especially strong in B2C and B2B commerce, customer identity and access management, and API management versus its peers.” Furthermore, the report states that “SAP’s strategy resonates, especially when it articulates its ‘X plus O’ vision, and the company continues to have a world-class partner network.”

“The recognition as a Leader in digital experience platforms (DXP) validates our strategy and investments to support our customers in the Experience Economy,” said Alex Atzberger, president, SAP Customer Experience. “SAP C/4HANA helps companies listen to their customers, understand their intentions and take action to create exceptional customer experiences across sales, service, marketing and commerce."


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