Dubai Refreshment switches to SAP HANA

Fujitsu migrates ten SAP applications from a legacy database into a new SAP HANA environment

DRC migrated ten SAP applications, enabling 350 users in five locations to have anytime access to core business functions.
DRC migrated ten SAP applications, enabling 350 users in five locations to have anytime access to core business functions.

Dubai Refreshment Company (DRC), bottlers for Pepsi in the region, has migrated its SAP applications to SAP HANA that will run on Fujitsu hardware.

SAP HANA is an in-memory data and application development platform. Optimised for in-memory technology, Fujitsu Integrated System PRIMEFLEX for SAP HANA ensures analysis of vast amounts of data in real-time, safely and securely.

DRC migrated ten SAP applications, enabling 350 users in five locations to have anytime access to core business functions.

Tarek Elsakka, CEO of Dubai Refreshment Company, said, “To drive the efficiency of our operations and to fully leverage the potential of big data analytics, we were seeking to migrate our IT infrastructure to SAP HANA. We worked with Fujitsu to implement a solution that meets our business goals and boosts employee productivity.”

With the new environment implemented by Fujitsu, accurate business dashboards, fed by live data from SAP HANA as the data source, is made available to the management. This frees up time for the IT team to focus on important tasks that add to the organisation’s overall productivity. DRC is also leveraging SAP Fiori to enable sales and delivery drivers to make transactions in real time, rather than coming back to the office to file invoices, giving greater visibility of stock and invoice clearance across the business.

Farid Al-Sabbagh, VP & managing director at Fujitsu Middle East, said: “We delivered all the solutions at an extremely competitive price and also provided a number of references specific to the region, demonstrating our expertise in similar deployments. That made it the stand-out choice for this long-term project, which will bring strong operational efficiencies to DRC and enable them to focus on their strategic growth vision to be the region’s leading food and beverage provider.”

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