MicroStrategy 2019 promises 'zero-click' analytics

Latest BI platform from MicroStrategy brings new voice and vision capabilities

HyperIntelligence avails information about customers, products, and employees much faster.
HyperIntelligence avails information about customers, products, and employees much faster.

MicroStrategy 2019, from the global provider of enterprise analytics and mobility software, is now generally available.

The new release introduces new features across the analytics, mobility and security platform, while making it easier for users to build applications faster.

“We’re proud to unveil MicroStrategy 2019, the first enterprise analytics and mobility platform that provides intelligence that organisations need for every moment of the day,” said Michael J. Saylor, president & CEO of MicroStrategy. “Intelligence is about time, and when seconds matter, there’s simply no room for information that is one click away — let alone the time to find the right sets of data through self-service analytics.”

MicroStrategy 2019 introduces HyperIntelligence, a new class of enterprise intelligence that transforms the way users access the information needed to make countless decisions every moment throughout the day. Organisations can now inject information directly into a user’s web-based workflows using a HyperCard feature, new with MicroStrategy 2019, which presents better information and KPIs about customers, products, people, and more. Business users can simply hover over highlighted keywords to surface content-rich HyperCards on websites and in web applications like email, Salesforce, or Office 365. “With HyperIntelligence, information becomes self-evident. Information about customers, products, and employees naturally surfaces — with zero clicks — at a glance on a screen, by voice or even through the lens of a camera,” Saylor said.

MicroStrategy 2019 also enables organisations to seamlessly combine and surface information from over 200 enterprise data sources. For example, organisations can deploy a “customer” HyperCard to their sales representatives. This card can present information drawn from Salesforce.com, Marketo, or other enterprise data assets. Whenever salespeople see any of their customer names in their email, spreadsheets, CRM, LinkedIn, Google search, or other websites, MicroStrategy instantly highlights the customer name. The sales representative can simply hover over the highlighted word to bring up a card to surface important KPIs, relevant information and next best action.

Having instant information access with transactional capture is becoming increasingly fundamental to a mobile workforce that needs to make and record critical decisions every minute of the work day. Thanks to its Transformational Mobility capabilities, MicroStrategy 2019 enables new ways for people to create and work with mobile productivity apps tailored to their business function or role — on iOS and Android smartphones and tablets.

MicroStrategy 2019 is optimised for Amazon Web Services and Microsoft Azure, with a consistent architecture from on premises to these cloud environments. The platform runs natively on AWS and Microsoft Azure to help ensure analytics and mobility applications are ready to scale. With the new MicroStrategy Cloud console, departmental teams or large enterprises can launch fully-configured and ready-to-use enterprise analytics and mobility projects — all in less than 30 minutes, the company says. Administrators can control their environments on AWS or Microsoft Azure from a single console, making it easy to start, stop, resize, and terminate as needed.

Most Popular

Digital Edition

Subscribe today and get your copy of the magazine for free