Noor Bank to run CRM on Microsoft Dynamics 365

The LinkedIn Sales Navigator will allow sales teams to manage sales process through the professional-networking platform

Adoption of Dynamics 365 was driven by commerce platform’s ability to create 360-degree views of customers.
Adoption of Dynamics 365 was driven by commerce platform’s ability to create 360-degree views of customers.

Noor Bank has deployed Microsoft Dynamics 365 as its CRM platform.  

The Shari’a compliant bank said it picked Dynamic 365 to gain 360-degree views of customers, through its Common Data Model. Views will cover portfolios, interactions, experiences and automated services.

John Iossifidis, CEO of Noor Bank, said: “Noor Bank is committed to being at the forefront of innovation by creating safe and seamless experiences for employees and customers. With Microsoft’s Dynamics 365 platform, we aim to empower our people to collaborate and deliver a differentiated level of service. The real time data and analytics gathered through this tool will allow us to stay ahead of the curve and deliver outstanding customer experiences.”

During the selection process, the bank’s decision-makers also took note of Dynamics 365’s capacity for operational optimisation, especially the Social Selling dashboard, which collates open leads, top prospects and task schedules in a single, visual interface.

Another reason Noor Bank was attracted to Dynamics 365’s customer-engagement suite was LinkedIn Sales Navigator which allows sales teams to manage the entire pipeline through the professional-networking platform. LinkedIn Sales Navigator helps sales teams leverage LinkedIn’s network to source new customers, nurture and grow existing relationships and maximize sales productivity and results, all through one platform.

“Digital transformation yields boons that bridge business functions,” said Sayed Hashish, regional, general manager, Microsoft Gulf. “The ability to engage, empower, optimise, and transform – is the promise that platforms like Dynamics 365 deliver. It merges ERP and CRM, offers flexibility, cost benefits with a rich menu of AI-based business intelligence, and is built around a warehousing architecture called the Common Data Model, so it can pull together and standardize data to deliver rich, actionable value. This is why Noor has joined many other customers worldwide that rely on the Dynamics suite to deliver best-in-class service to its customers. We look forward to supporting their journey as they continue to explore new ways to achieve more.”

Microsoft earlier this year announced it will open two dedicated cloud data centres, in the UAE one in Dubai and one in Abu Dhabi. These facilities will cater specifically to enterprises in the Middle East.

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