Spectrami chalks out roadmap for future growth

The VAD has also promoted Ilyas Mohammed to the new role of COO and appointed industry veteran Shahnawaz Sheikh as Director for Global Vendor Alliance and seasoned marketeer Dharmendra Parmar as VP for Marketing

SPECTRAMI, Cyber security, VAD, Value added distribution

Regional cyber security value-added distributor Spectrami has announced that the company has been able to post 25% growth in its previous financial year ending 31st March 2020, despite the adverse impact on business due to the COVID-19 pandemic.

Spectrami has promoted Ilyas Mohammed to the new role of chief operating officer, where he will be leading the company from the front and will be in charge of day-to-day operations. The company has also appointed Shahnawaz Sheikh as the director for Global Vendor Alliance while Dharmendra Parmar joins as the vice president for Marketing. Spectrami has fortified its operations in Saudi Arabia with the appointment of Boutros Frangieh as the General Manager for Saudi Arabia with an aim to increase its presence and market share in the country.

Anand Choudha CEO of Spectrami, said: “We have introduced several changes in the organisational structure and have also rejuvenated the management team with specialists in the ranks for a better outcome. We have grown consistently over the years and in past one year our employee strength has increased by 35% and today the company has over 75 employees spread across the region.”

The VAD has more that thirty vendors in its portfolio including recent partnerships with PhishRod, ColorTokens, Lookout and Axonius. The company has also joined hands with Hive Pro and Artemis Pro to strengthen its services and solutions arm.

As a 100% channel company, Spectrami has unveiled new partner program, Elite Channel Plan. The distributor will work closely with these Elite Channel Partners and develop a joint go-to-market strategy, to boost the capabilities of partners and help them expand their reach with focused marketing initiatives. The company will also provide set of collaborative tools, wider access to company resources, incentives and rebates that will help maximise business opportunities and profitability for partners.

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