D-Link: Covering all angles
Sakkeer Hussain, director – Sales and Marketing talks about how far the video surveillance industry has evolved and the role that D-Link plays in facilitating this change
Middle-East is one of the fastest-growing regions for the electronic security systems market, wherein the video surveillance segment has generated the majority of the market demand. The region’s video surveillance market is primarily driven on account of the growing construction market, increased foreign investments, along with rising security concerns, security spending and international events. This market is exhibiting increasing demand for IP/network video surveillance systems, where analogue video surveillance systems are in the declining phase.
“We are witnessing an increasing demand for IP video surveillance systems in different verticals such as government and transportation, and commercial offices, says Sakkeer Hussain, director - Sales and Marketing, D-Link.
Additionally, the market is seeing a growing trend for video analytics software and Pan-Tilt-Zoom (PTZ) IP cameras. According to industry analysts, upcoming events such as the World Expo 2020 and Football World Cup 2022, would create huge demand for video surveillance systems.
AI in IP surveillance industry
Artificial intelligence has added digital brains to surveillance cameras to match their eyes, letting them analyse live video with no human intervention, adds Hussain. “This could be good news for public safety, helping police and first responders spot crimes and accidents easily and have a range of scientific and industrial applications to expedite all critical operations.
AI utilises software programs that analyse the images from cameras to recognise humans, vehicles or objects that display out of pattern behaviour.
“In addition to simple rules, such as restricting humans or vehicles from certain areas at certain times of day, more complex rules can be set. For example, the user of the system may wish to track the direction of vehicles, e.g. monitoring vehicles entering, rather than leaving premises,” Hussain explains.
Artificial intelligence and machine learning will be the essential components in many different applications and products in the future.
AI has already made a significant impact on various areas like healthcare and video surveillance is becoming one of them. According to Hussain, these technologies will be the critical features for any surveillance solution moving forward.
Impact of video analytics
In the tech world, data has become the currency. Analytics offers a better view of what is happening, and video analysis provides practical and robust solutions to address real-world challenges. With the collection of data, an organisation can have a better understanding to create effective solutions.
The future of surveillance is going to bring about many new technological adaptations, and this is evident from existing trends in the industry.
Hussain adds that in today’s security climate, it is easy to get caught up with surveillance technology as a way to protect our most valuable assets and critical industries. Between decreasing bandwidth consumption, higher frame rates, higher-resolution cameras and increasingly powerful video analytics capabilities, these technologies can run a gamut of integrated features and price range. However, the rate of technological innovation far outpaces frame rates, leaving us wondering which direction our next moves lie.
D-Link IP Surveillance Solutions
D-Link IP surveillance solutions are field-proven and certified with leading video surveillance software solutions for sophisticated applications. D-Link’s F Series products include a whole new range of IP surveillance products and solutions to meet the needs of various business verticals including health care, buildings, hotels, education and shopping malls. These also come with easy management options.
D-Link’s F Series products are suitable for system integrators and installers for small to large scale deployments. Cameras in this series also support multiple interfaces to simplify configuration: audio, alarm I/O and built-in microphone. Moreover, compared to common NVRs, NVRs in Pro series show better performance with 128 channel support on a single NVR. They can support up to 12MP recording resolution of cameras and 4K output, ready for professional solutions.
Pro series products are designed to deliver superior user experience for clients with excellent ultra-smart technologies, including ultra-high resolution, professional intelligent functions. The cameras in the Pro family provide 4K HD resolution and 12MP image quality to ensure an extremely clear image.
Furthermore, Pro series’ NVRs also have outstanding ability to record and decode with professional hardware, integrated with managing, storing and transferring functions and have a hardware-based redundant power supply and BIOS to guarantee operation works safely. The company’s nationwide field service organisation and an extensive network of value-added resellers collectively apply expertise to integrate D-Link’s IP surveillance equipment into the broader security solutions as per an organisation’s requirements.