GITEX 2019: Bitdefender to shine spotlight on IoT security
Shift towards IoT is expanding the attack surface considerably
Bitdefender plans to leverage GITEX Technology Week 2019 to highlight threats associated with IoT and demonstrate to customers and partners its products for protecting IoT infrastructures that are increasingly exposed to cyber threats.
Over the last couple of years, enterprises and governments in the Middle East, particularly in the healthcare and industrial sectors, have been transforming the way they operate by connecting disparate systems across operations, to mine untapped data. However, this shift towards the internet of things (IoT) is expanding the attack surface considerably.
Speaking about the importance of deploying robust cybersecurity products that specifically address IoT security, Tarek Kuzbari, regional director, Middle East, at Bitdefender said, “Given the region’s appetite for technology and innovation, governments and enterprises across the Middle East are increasingly turning to cloud environments and IoT applications to transform their operations and achieve growth.
“At the same time, it is imperative that these same organisations also realise the security implications associated with these initiatives. The consequences of an IoT attack can range from downtime and loss of revenue and reputation, to―in the case of an attack on medical devices in the healthcare sector—even loss of life.”
Through a mix of live demonstrations and presentations at the stand, Bitdefender will show how Bitdefender Network Traffic Security Analytics (NTSA) utilises network traffic to provide threat and breach detection capabilities, improving the security posture of IoT infrastructures.
What differentiates Bitdefender NTSA from its competitors is the cloud threat intelligence from 500 million sensors deployed globally, the proprietary machine learning and behaviour analytics used to detect network traffic anomalies early in the attack cycle, and the automated alert triage to provide context and facilitate incident response.
“Traditional security solutions fall short in these scenarios as most IoT applications cannot be secured via an anti-malware solution. The best IoT security strategy is to focus on network threat detection, as the network is the common ground for all IoT devices,” Kuzbari concluded.