Kaspersky Lab’s new product targets web-based attacks

Kaspersky Web Traffic Security reinforces web gateways, backed by machine learning

Social engineering is one of the key techniques used by attackers trying to penetrate the business perimeter.
Social engineering is one of the key techniques used by attackers trying to penetrate the business perimeter.

Kaspersky Lab has updated its internet gateway security solution with a new application, the Kaspersky Web Traffic Security, which reinforces web gateways to protect employees from web-based attacks.

In 2017, almost one-in-three network users - including corporates - were attacked by web threats. Consequently, it is no surprise that reducing potentially risky online actions of employees remains a challenge for 50% of businesses.  

“Social engineering is one of the key techniques used by attackers trying to penetrate the business perimeter. Kaspersky Web Traffic Security is designed to reduce this risk as well as relieve some pressure from IT support staff who have to resolve problems which have resulted from other employees’ inappropriate online activities,” said Sergey Martsynkyan, head of B2B Product Marketing, Kaspersky Lab.

“The application will boost business defences, providing a proven Next Generation cybersecurity engine, with arguably the lowest false positive rates and highest detection rates in the industry - governing internet use via a single application point,” Martsynkyan added.

Whether it’s by chance or by design, employees can put corporate networks and sensitive data at risk. Businesses can combat this human risk element by not only educating staff and implementing strict security policies, but supplementing endpoint protection with a solid first line of defence. Kaspersky Web Traffic Security adds this risk-mitigation layer, by stopping threats at the point when they attempt to penetrate the network and before they even reach employee endpoints.

Powering the Kaspersky Web Traffic Security is a multi-layered ML-based anti-malware engine. Besides, with a renewed anti-phishing engine, featuring deep learning-based technologies at its core, the application helps reduce the hazards associated with dangerous actions - like clicking on phishing links - as well as potentially harmful activities, such as opening untrusted web pages. In addition, by filtering ingoing and outgoing content, the application reduces the risk of infection and data leakage, for example, prevents corporate data being uploaded to public clouds. The web control feature of the application also helps manage which categories of web resources employees are permitted to visit.

For even better detection rate, Kaspersky Web Traffic Security, part of Kaspersky Internet Gateway Security, uses global threat intelligence from the cloud – including reputation data about files, URLs and IP addresses from Kaspersky Security Network and unique data acquired during expert research.

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