New AWS region launched in the Middle East

Amazon’s subsidiary global cloud platform announced the opening of their latest region in Bahrain.

At the AWS Bahrain region launch
At the AWS Bahrain region launch

Amazon.com's subsidiary global platform Amazon Web Services (AWS), on Monday, announced the opening of a new AWS Region for the Middle East in Bahrain, thereby expanding their reach to 69 Availability Zones within 22 geographic regions around the world. The platforms are said to offer 3 Availability Zones at launch, each comprising at least one data center, and located in separate geographical locations with considerable distance to reduce the risk of events that could impact business continuity, yet near enough to provide low latency for high-availability applications. Each zone is reported to have independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks.

Among the customers and partners said to be transitioning, or having transitioned to AWS, are startups like Careem, Dubizzle, EKar, StarzPlay, and Bayt.com, larger companies like EmiratesNBD, LuLu International Exchange, broadcast TV channel groups MBC and OSN, and many other public sector organisations. A prominent use-case, according to spokespeople from AWS, is EmiratesNBD’s construction of an artificial intelligence (AI) ready bank, utilizing the platform’s AI and machine learning services, data analytics, and natural language processing technologies to better engage with customers and simplify banking.

“The cloud has the chance to unlock digital transformation in the Middle East,” AWS CEO Andy Jassy said. He added, “Today, we are launching advanced and secure technology infrastructure that matches the scale of our other AWS Regions around the world and are already seeing strong demand in the Middle East for AWS technologies like artificial intelligence and machine learning, data analytics, IoT, and much more. We are excited to see how our cloud technology will provide new ways for governments to better engage with citizens, for enterprises to innovate for their next phase of growth, and for entrepreneurs to build businesses and compete on a global scale.”

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