Telecom Egypt, Ericsson showcase future of sports content consumption

Demos based on AR, VR, and MR on a 5G network allowing fans an immersive sporting experience

Soccer fans get a glimpse of how the game-day experience will change.
Soccer fans get a glimpse of how the game-day experience will change.

Telecom Egypt and Ericsson are showcasing the latest in 5G-based immersive sports experience at ongoing trials at the Alexandria stadium.

The demos are based on concepts like augmented reality (AR), virtual reality (VR), and mixed reality (MR)– as well as AI object and face recognition.

“Consumers are always seeking new ways to experience their favourite sports content. Through the evolution of technology, we have the potential to push boundaries and take the consumer to the heart of the game itself. Alexandria stadium is a great venue to demonstrate how far we have come technologically, and why it will matter to fans,” said Eng. Adel Hamed, managing director and chief executive officer at Telecom Egypt.

Telecom Egypt and Ericsson are live with a telco cloud infrastructure following the deployment of an AI proof of concept, focusing on transforming the wireless network and providing a 5G-ready core.

The objective is to demonstrate cloud use cases that enable Telecom Egypt to have faster time to market, offer higher-quality user experiences and easily deploy ICT services such as Voice over LTE (VoLTE), Machine to Machine (M2M), Rich Communication Services (RCS) and enterprise services.

 “We are happy to join Telecom Egypt and inspire football fans with a sneak-peek into the future.  This partnership marks as a milestone in our long-standing partnership, bringing our innovative technologies to elevate the consumer experience and pave the way for 5G,” said Rafiah Ibrahim, head of Ericsson Middle East and Africa.

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