Salesforce debuts blockchain platform for CRM

Salesforce Blockchain is a low-code platform for CRM for sharing verified data sets to third parties

Companies can now create new connections with trusted partner networks, Taylor said.
Companies can now create new connections with trusted partner networks, Taylor said.

Salesforce is getting into blockchain, with a new service that allows customers to create blockchain networks, workflows and apps.  

Salesforce Blockchain is a low-code platform for CRM that enables organisations to share verified, distributed data sets across a trusted network of partners and third parties.

“We help companies build for the future by making breakthrough technology accessible and easy to use—today we are doing just that with Salesforce Blockchain,” said Bret Taylor, president and chief product officer, Salesforce. “Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks.”

Today, connectivity is redefining how businesses operate and the experiences that customers expect. To deliver this, companies must harness and share massive amounts of data with an ever-evolving network of partners and third parties, all without sacrificing trust. This has introduced unnecessary levels of cost and inefficiencies.

Blockchain solves this “trust gap” by delivering a distributed ledger that saves, traces and authenticates data across every partner—or node—in the network. Organisations in all industries can leverage blockchain for a variety of use cases like asset tracking, credentialing and verification and authentication of goods. By combining CRM workflows with blockchain data, companies can create new business processes and models that span sales, service, marketing and more.

Built on the open source technology of Hyperledger Sawtooth and customised for Salesforce Lightning, Salesforce Blockchain wants to enable companies to easily bring together authenticated, distributed data and CRM processes.

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