SAP new offerings enable customers leverage cloud

SAP HANA Cloud Services seeks to address the challenges of distributed data landscapes

Migration to and optimisation of a cloud-based environment is one of the most pressing concerns of regional businesses, said Abboud.
Dubai Event Photography
Migration to and optimisation of a cloud-based environment is one of the most pressing concerns of regional businesses, said Abboud.

SAP has unveiled a series of new offerings, services, and collaborations that will enable its customers across the Middle East to migrate to and optimise cloud-based strategies, while improving experience management across their organisations.

During the recent SAPPHIRE NOW event, SAP announced three new developments, including the new SAP HANA Cloud Services, which brings SAP HANA database to the cloud where it acts as a single gateway to data to address the challenges of distributed data landscapes.

“Migration to and optimisation of a cloud-based environment is one of the most pressing concerns of regional businesses, as companies across the Middle East aim to enhance their customer experience, accelerate growth, improve service levels, and manage costs,” said Gergi Abboud, senior vice president and general manager, SAP Middle East South. “The cloud migration journey created by the ‘Embrace’ collaboration, as well as the new HANA Cloud Services and the Experience Management solutions, create a vibrant and effective roadmap for the firm’s customers across industries and geographies.”

SAP also unveiled 15 SAP Guided Outcomes, which are packages that bring together multiple SAP products that are frequently used together. In the first wave, SAP addresses five categories of business outcomes including cost optimisation, revenue growth, customer experience, total workforce management and product and service excellence.

To deliver Experience Management to Middle East organisations, SAP has rolled out 10 new offerings that combine experience data (X-data) with operational data (O-data) to measure and improve the four core experiences of business — customer, employee, product and brand.

These new offerings — four for customer experience (CX ), three for employee experience and three in market research — embed X-data directly into an enterprise’s applications, such as its CRM, ERP or HCM systems, to drive continuous action and improvement.

To guide regional customers in their cloud migration, SAP announced project “Embrace,” a collaboration programme with Microsoft Azure, Amazon Web Services (AWS) and Google Cloud as well as global strategic service partners (GSSPs). “Embrace” puts the customer’s move to SAP S/4HANA in the cloud in the language and context of their primary industry, by recommending the platform, software, services and infrastructure from SAP as well as their preferred hyperscaler and preferred service partner.

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