PLAY debuts in UAE with the AI-driven wireless headset

PLAYGO BH-70 showcases an intelligent design that meets consumers’ advanced e-lifestyle

Play, Artificial Intelligence, Headphones, Sharaf DG, Jumbo Electronics, Amazon, Noon.com

Indian technology company PLAY has marked its entrance into the UAE market with its headset brand PLAYGO BH-70 which the company claims is the world’s first AI-driven noise cancelling wireless headset. The headset is now available in Sharaf DG and Jumbo Electronics, the brand's launch key retail market partners, as well as on Amazon.ae and Noon.com platforms, the digital sales partners.

According to Play, the Wireless Noise Cancelling headphones feature AI-driven self-calibrating left and right earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play features along with a 1000 mAh battery. Weighing only 300 grams, the headphones are powered by the latest Qualcomm processor, Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise cancelling microphones & are also compatible with voice commands that can be used with Google Assistant, Amazon Alexa and Apple Siri.

Sandeep Banga, co-founder of PLAY: “We are excited to bring to the UAE a leading brand that meets today’s pace of technological development using Artificial Intelligence, the PLAYGO BH-70™. Ever since we successfully launched in India, PLAY has been receiving huge demand from consumers and partnership offers from across geographies. The UAE has always been one of the key international markets which we feel will have a strong positive reception to it, following the huge support technology gets from the government, businesses and the consumers themselves.”

Nilesh Khalkho, CEO of Sharaf DG, stated: “Consumers are showing a great interest and preference for smart wearables and the audio devices which are helping align their lifestyle towards their interest in the technology. We are glad to execute this partnership with PLAY as it is set to give an enriching consumer experience in line with high quality products, which will cater to the interests of our customers."

Pankaj Kumar, Head of OmniChannel Retail, Jumbo Electronics, stated: “Jumbo has always been a key destination for the latest innovative technology and our consumers have been coming to us to experience these firsthand. Categories such as smart products, wearables and personal audio are among the fastest growing segments in the UAE consumer electronics market and we are excited to partner with PLAY to launch their range of stylish products in the region. The availability of the PLAYGO BH-70 AI noise cancellation headset would cater to our customers looking for new and innovative products – this will be available at select Jumbo stores and our online shop www.jumbo.ae.”

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