Ericsson: Enabling service providers to capture connectivity
Smart Networks boost user experience by combining content, network and connected devices
With digital transformation taking place across all industries, momentous shifts in next-generation mobile cellular communications are set to change connectivity as we know it. Throughout the last few decades, each new generation of wireless service has resulted in mobile technology reaching new heights to offer better quality services and enhanced customer experiences.
The world’s connectivity needs are changing – the number of mobile broadband subscriptions grew at 10% year-on-year, increasing by 120 million in Q3 2019. The total is now 6.2 billion, equaling 77% of mobile subscriptions. Particularly in dense urban areas, the current networks simply won’t be able to keep up.
New user behaviours, emerging technologies and an increasingly connected world are changing the way we lead our lives, both at work and during our leisure time. We use smartphones, computers and tablets for work and play. More and more devices, from cars to street lamps, are now being connected to make them more useful.
And complete industries are being connected – from transport to utilities and health care and public safety, which is changing the way we do business.
These advancements in wireless technology are placing ever-increasing demands on network resources. As new technologies like 5G, IoT and Cloud gain traction, networks are becoming more complex.
Delivering consistent performance and reliability are critical to the success of next-generation networks. Adapting to the rapidly changing telecom environment requires a forward-thinking approach that consolidates operations, customer experiences, and collaborative innovation to meet the challenges of tomorrow.
Automating the telecom industry
Building automation rules into the network itself means the system processes information in real time and, when a specific activity is triggered, a carefully designed sequence of automated tasks is performed.
By boosting automation with machine intelligence technologies – such as advanced analytics, deep learning, machine learning and artificial intelligence solutions – predictions and models can be provided that could not be created by humans alone.
That’s why we call it Intelligent Network Operations. By taking advantage of the data available in the network – as well as various other forms of external data such as weather conditions and adding the intelligence of machines – network operations can be performed in a smarter way.
Applying machine learning and artificial intelligence to automation takes it to a new level – intelligent automation. The objective is to predict events before they happen and take preventative or corrective action to ensure incidents do not occur.
Smart networks make real performance happen
When everything happens in real-time, connectivity is the catalyst for innovation, collaboration and unprecedented business opportunities. Spurred on by the growth of the likes of Netflix, Hulu and YouTube, video traffic is increasing exponentially. In addition, gamers are going online in ever-growing numbers, increasing the demand for bandwidth and advertisers are demanding that their online clips be carried in high definition as they are streamed throughout the web.
Everyone – content owners, network operators, equipment vendors, and device manufacturers – can work together to create attractive services and elevate user experiences.
Smart Networks allows the use of sophisticated policy control, traffic categorisation and quality-of-service delivery to flexibly respond to opportunities. Application providers can use these advanced features to allow location-specific service access, and for the tailoring of promotions.
Load times for web pages can be critical in determining a user’s quality of experience, especially when browsing and buying online. Together, service enablers and application providers can prioritize traffic, reducing download times for selected premium websites.
Put plainly, that means Smart Networks do not limit the creativity, scope or rapid delivery of new services. The solutions that Smart Networks offer comprise more than just a few products and extend beyond policy control.
More is required because the user experience is the combined result of every part of the network used to deliver services from server to screen – the combination of content, network and connected devices.