From the Magazine: Five Minutes
Network Middle East profiles Azz-Eddine Mansouri, GM, sales, Ciena Middle East
What is your current role in the ICT industry in the Middle East and what are your responsibilities?
As the general manager of sales at Ciena Middle East, I am responsible for defining Ciena’s business strategy for the region. To meet their business objectives, we offer a portfolio of services and products that optimise network efficiency and performance.
What is the best thing about your job?
What drives me every day is having the chance to work with our customers hand-in-hand and support them in defining their long-term strategy for a fully automated network, as well as helping them to develop new revenue streams to increase their business profitability.
How innovative do you think the network industry in the Middle East is and how can it improve?
There are some countries in the Middle East region that are at the forefront of the network industry. Some of the leading GCC countries, for instance, are already furthering the deployment of 5G networks and according to the latest GSMA Report for the Middle East, by 2025, 15 markets will have launched 5G mobile services across the MENA region. The overall ICT investments in the MENA region is expected to hit $213 billion this year. However, some operators in the region need to invest more in developing and upgrading their network infrastructure.
What are the upcoming trends or products in your sector?
The proliferation of 5G is the most significant change to impact network performance and it will open the doors to an incredible amount of new services and applications. There are already many technologies that are flourishing, supported by the increased adoption of 5G networks, such as AI and IoT.
Does your company utilise virtualisation or cloud computing?
Ciena embraces web-scale networking with its software-defined networking (SDN) and network functions virtualisation (NFV) WAN solutions, which help service providers and enterprises meet the demand for both agile bandwidth and service consumption. Ciena’s products allow cloud computing to work in a much more efficient way through high-speed connectivity and automated networks, two critical elements for DCI.
What are your out-of-office hobbies?
Two of my favourite sports are cycling and running, as they are great stress-busters.