Orange Business Services appoints Sahem Azzam as VP, MEA

Focus on growing smart cities program and supporting digitalisation efforts for customers

Azzam brings to his new role over 15 years of ICT sales and marketing experience in the region.
Azzam brings to his new role over 15 years of ICT sales and marketing experience in the region.

Orange Business Services has appointed a new vice president for Middle East and Africa, operating from the regional headquarters at Dubai Silicon Oasis in the United Arab Emirates.

Sahem Azzam brings to his new role over 15 years of experience in the region, including sales and marketing management across the ICT industry and networking space in various multinational organisations. He takes over the regional leadership position from Luc Serviant.

About Orange Business Services is the B2B division of the multinational Orange Group.

Azzam will lead the Orange Business Services regional team from the Dubai headquarters, overseeing operations in the UAE, Egypt, Morocco, Nigeria, Saudi Arabia and the Arabian Gulf, South Africa and Turkey. He will focus on accelerating the growth of the business while leveraging opportunities via the rapid digital business transformation across the region, the company said.

“We are pleased to welcome Azzam, who will play a critical role in leading the regional team in the Middle East and Africa, supported by our strong partner ecosystem and innovation culture. Our ambition is to accelerate our growth in this very diverse region with unique opportunities across many industries, including large and complex smart city projects in the Arabian Gulf,” said Richard Van Wageningen, senior vice president for Indirect, Middle East, Africa, Russia (IMEAR), at Orange Business Services.

The Orange Business Services Middle East Innovation Hub and regional business headquarters at Dubai Silicon Oasis supports collaboration and co-innovation, and is also the regional Centre of Excellence for smart cities. The hub is a co-sponsor of the Dubai Smart City Accelerator, launched to support start-ups with mentorship, product modelling, and preparation for go to market.

Azzam holds an academic degree in Communication Engineering from Yarmouk University in Jordan, is a graduate of Stanford University School of Business in Entrepreneurship and Innovation and holds an MBA from London Business School.

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