Bitdefender appoints new regional leader
Tarek Kuzbari to focus on the growing market for network traffic analytics
Bitdefender has announced the appointment of Tarek Kuzbari as regional director for the Middle East.
The appointment, the cybersecurity firm said, is part of a broader strategy to expand its enterprise business in the region by capitalising on the growing market for network traffic analytics (NTA) products.
“With over 18 years of regional cybersecurity experience, (Kuzbari) has a keen awareness of some of the most pressing challenges facing local enterprises and governments, a thorough understanding of the market dynamics and competitive landscape, strong relationships with customers and partners and an acute business acumen. I am confident that he is the right leader to drive customer acquisition across this strategically important region for the company, and spearhead our next phase of growth,” said Rafik Hajem, senior managing director Central Europe, Middle East & North Africa.
Assuming responsibility for Bitdefender’s operations in the region, Kuzbari will focus on growing Bitdefender’s enterprise sales, particularly in the government, finance, telco, manufacturing and healthcare sectors. With a 100% channel driven go-to-market strategy in the Middle East, he will also focus on expanding Bitdefender’s channel ecosystem and will work with the channel team to rollout several enhancements―specifically around enablement, deal protection and margin growth—to the partner program, over the next 12-18 months.
“I have been closely tracking Bitdefender’s growth over the last few years and have been particularly impressed by their innovation―a big reason why today over 500 million endpoints are protected by Bitdefender technology. Bitdefender is on a strong growth trajectory here in the Middle East and I look forward to leading the regional team on this journey,” said Kuzbari
The increase in sophistication and surface of attacks, coupled with the billions of IoT devices joining the network, mandates that security experts deploy solutions that guarantee full network visibility for both North-South and East-West traffic. This has been the driver behind the demand for NTA products in the region. With NTA, security analysts can not only detect and investigate on the endpoint level with Endpoint Protection Platform (EPP) & Endpoint Detection & Response (EDR), but they can also detect threats for other entities, managed or unmanaged, for encrypted or un-encrypted network traffic.
Using a combination of machine learning and behaviour analytics with insights from Bitdefender cloud threat intelligence, NTSA is a plug-and-play, out-of-band solution, with flexible deployment options, that focuses on traffic meta-data and enables analysis over longer periods of time to accurately detect sophisticated malware and advanced persistent threats (APTs) with high fidelity. Combined with Bitdefender GravityZone, organisations can quickly remediate security breaches.