Ericsson appoints new head of digital services for MEA

La Riccia will be responsible for pursuing growth in digital services and cloud

La Riccia has a long career with Ericsson especially in digital services.
La Riccia has a long career with Ericsson especially in digital services.

Lucky La Riccia is the new head of digital services for Middle East and Africa for Ericsson.

Announcing the appointment, the telecommunications giant said La Riccia will be responsible for driving business growth and capturing market opportunities within MEA and Turkey in the digital services and cloud domains. 

La Riccia started his career with Ericsson in 2004, taking up several leadership positions across the digital services portfolio within Asia Pacific and India in the technology areas of Operations Support System (OSS), Business support system (BSS), Service Layer and Multimedia.

“As the exciting journey of digital transformation across the region continues, we are pleased to welcome Lucky (La Riccia) to our Leadership Team. Together with his team, he will focus on service differentiation, business flexibility and on offering unique business opportunities across all sectors to help enabling our partners in their endeavour to capture the full value of connectivity in the region.” said Rafiah Ibrahim, head of Ericsson Region Middle East and Africa.

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