Xerox appoints new GM for Saudi operations
Niyazi Mehmet to focus on growing Xerox’s equipment revenue while expanding services portfolio
Xerox has announced the appointment of Niyazi Mehmet Sezer as the general manager for Saudi Arabia.
In his new role, Mehmet is expected to drive new business, develop and execute regional business plans, and manage end-to-end business projects and finances, whilst growing and maintaining direct customer relationships.
“The document management industry is continuously changing to keep up with the latest technological advancement and meet evolving customer needs. We are at the forefront and connecting customers’ physical and digital worlds,” said Mehmet. “I look forward to leading a talented and devoted team to drive Xerox’s strategy in Saudi Arabia, helping businesses progress in their digital journey.”
One of Mehmet’s goals is to grow Xerox’s equipment revenue, and focus on expanding the services portfolio. He will work to ensure Xerox is a benchmark from a customer service point of view and drive growth in KSA’s partner program. Mehmet is also keen to continue to drive environmental sustainability to help customers become more ecofriendly.
Mehmet joined Xerox in 1997. Previously, he worked as a MEA distributor operations general manager in London, as a sales operational director in Turkey and as the Sub-Saharan Africa marketing director in South Africa.