Lenovo picks new data centre country manager for Saudi Arabia

Emad Aldaous to lead Lenovo Data Centre Group’s (DCG) business in the Kingdom while building the channel

Aldaous’ experience in the industry and in Saudi Arabia to help build the data centre business in the country.
Aldaous’ experience in the industry and in Saudi Arabia to help build the data centre business in the country.

Lenovo has appointed Emad Aldaous as its new data centre country manager for Saudi Arabia.

In his new role, Aldaous will be responsible for growing Lenovo Data Centre Group’s (DCG) business in the Kingdom, while building relationships with channel partners. He will report to DCG regional director for the Middle East, Richard Wilcox.

“We’re excited to have Emad on board for this key role in the business. We believe that his solid experience in the industry and in the Kingdom of Saudi Arabia will add tremendous value to building the DCG business, and ultimately Lenovo’s business in the region. The Middle East is witnessing rapid transformation and The Kingdom of Saudi Arabia is a major market player, leading the charge in the adoption of new-age technologies like IoT, AI and blockchain, underpinned by the Saudi Arabia Vision 2030. In line with these government initiatives and with Emad’s appointment, Lenovo DCG can be an integral technology partner for enterprises and governments across the region,” said Wilcox.

Emad brings years of experience in IT in KSA, having worked with the likes of Detasad, F5, Avaya, and Motorola.

Lenovo continues to grow its data centre business, aiming to become the largest and fastest growing supercomputing company by 2020. Through its ‘Intelligent Transformation’ strategy, the US$45 billion tech giant has an extensive data centre portfolio that spans servers, storage, converged and hyperconverged, networking, hyperscale, software and services.

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