Riverbed appoints new sales SVP for EMEA

Mark Jopling to spearhead the next wave of growth across EMEA as organisations embrace digital strategies

Joplin: The EMEA team and our partners will be working together to help customers modernise their IT.
Joplin: The EMEA team and our partners will be working together to help customers modernise their IT.

Riverbed has appointed a new senior vice president (SVP) for sales for EMEA region to drive the company’s sales strategy across the region.  

Mark Jopling will be responsible for leading the team across its five EMEA markets to ensure closer engagement with existing customers; deeper penetration into key industry sectors; as well as generate new business opportunities with strategic partners, according to the company. He will report to Andy Elder, senior vice president and chief sales officer at Riverbed.

 “Our customers worldwide are embracing digital, focusing on new digital processes, exceptional customer experiences and disruptive new digital business models. Riverbed has a huge market opportunity to help our customers on their digital journey in EMEA, so it’s an exciting time for Mark to be joining the company,” said Elder. “Mark’s experience in leading large cross-functional customer-orientated teams, delivering excellence in operational performance through mutual strategic channel partnerships, and his deep knowledge of the Enterprise market including the Financial Services industry, makes him the ideal leader of the EMEA region and a great addition to the leadership team.”

Jopling joins Riverbed from Lloyds Banking Group, where he was the colleague and network technology director, responsible for 24/7 business critical operations, risk and control. This included transforming their legacy environment to a cloud-centric architecture, and developing customer experience platforms via omni-channel technologies to help enable digital customer journeys. Prior to this, Jopling spent almost nine years at the British multinational telecommunications company, BT, in several roles, including as vice president of financial services, as well as director for EMEA carriers. Jopling has also held senior sales positions at Nokia and Vodafone.

“I’m delighted to be joining the company and working with the EMEA team and our partner community, to help our customers modernize their IT architecture for the cloud and digital, with the ever-increasing demand for Riverbed’s digital performance solutions. Digital innovations are simply transforming industries every day, and I’m very excited to be part of it with Riverbed,” said Jopling.

Jopling holds a PhD and MBA from Warwick Business School, UK. Jopling also has a BSc in Electronic Engineering from Aston University, UK.

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