Regional VADs support Avaya Cares social initiatives to enable distance education programs

FVC, Westcon-Comstor, Redington Gulf and TopTel Telekomunikasyon help organisations to avail Avaya's social initiatives

Avaya, Distributor

As governments across the Middle East extend regulations to effectively maintain social distancing, several channel organisations have taken a lead role in enabling businesses, especially those in critical sectors such as healthcare and education, to maintain business continuity. Distributors FVC, Westcon-Comstor, Redington Gulf and TopTel Telekomunikasyon are supporting Avaya Cares social initiative in an effort to enable the successful implementation of distance education programs for schools and universities across the region.

Since the outbreak of the COVID-19, Avaya’s channel partners have proved instrumental in enabling organisations to avail of the social initiatives that the company has rolled-out. These include Avaya’s decision to provide free, full-feature access to Avaya Spaces, its premium all-in-one collaboration app, to all schools and universities through to August this year, as well as the company’s offer to all existing customers which allows them to request 90-day complimentary access license to convert their existing office-based contact center agents to remote workers.

“Avaya has demonstrated a high-level of sensitivity and Corporate Social Responsibility by launching the Avaya Cares program, especially for the education sector where the extended trial licenses for Avaya Spaces are being offered,” said K.S Parag, managing director at FVC. “We have been able to support our wide customer base in Egypt and Africa during these challenging times, ensuring their business continuity by supporting them with remote working initiatives.”

Describing how the Libatel Group, a leading systems integrator in Lebanon, has helped sustain the education and healthcare sectors in the country by enabling communications for its customers and the communities, Nicolas Debahy, regional director - Libatel Group said, “We are proud to be associated with Avaya, who has opened up its new flagship communication platform, Avaya Spaces, to businesses. We are working with several universities and hospitals across the Middle East to roll out this platform free of charge during this crisis. Spaces allows teachers to replicate their classrooms virtually and work closely with their students. In healthcare, we are using Spaces for telemedicine to connect patients and doctors virtually.”

Commenting on how these offers have been similarly well- received by its channel partners and customers in the region, Marianne Nickenig, vice president for Westcon Collaboration & Networking EMEA, at Westcon-Comstor, said, “The response from our business partners has been extremely positive with lots of great feedback and adoption. Our extensive experience in Avaya solutions allows us to support partners that are keen to invest in Avaya’s market-leading technologies to build out different aspects of their portfolio.”

In addition to these initiatives for the education sector, Avaya’s partners have also been focusing on the healthcare vertical. For example, as the number of cases in Turkey increases, TopTel Telekomunikasyon, an Avaya distributor of over 16 years, has seen a significant interest being expressed by large private hospitals for Avaya’s communications solutions. Describing how his organisations has supported Avaya Cares, Fikret Aydoğan- CEO at TopTel Telekomunikasyon said, “In the initial phase, we approached our install base to inform them about Avaya's offers. As the crisis persists, we are now engaging with healthcare and education institutions to make them aware of the offers Avaya has put in place to help them.”

Avaya has also enabled these VADs to remain more relevant than ever to their partners and customers. “We have received an overwhelmingly positive response from partners since the announcement of the offers. Today, we have over 15 partners register for the program,” said Kunal Singh, Vice President at Redington Gulf. Sharing an example of how his company has been able to equip prominent healthcare organisations in the Middle East that are on the frontlines of the efforts against the pandemic, he added, "We have been able to provide institutions such as Habib Medical Group, Prince Sultan Medical City, and King Fahd Medical City with easy to use video collaboration solutions that boast a top-notch set of features."

Fadi Moubarak, vice president – Channels, Avaya International added in conclusion, “We are proud to see our partners rally so strongly behind our Avaya Cares program. Their commitment and efforts have been instrumental in translating the social benefits that Avaya envisioned with this initiative into real-world applications that are now playing a vital role in keeping communities connected and safe through the ongoing challenges.”

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