Userful announces META expansion with new Dubai Office

AV vendor has completed AV-over-IP projects for justice ministry and Nestlé in the region recently

Userful’s Visual Networking Platform enables the management and control of multiple visual display applications.
Userful’s Visual Networking Platform enables the management and control of multiple visual display applications.

Userful Corporation, a provider of AV-over-IP visual communication software, has announced the opening of a new office in Dubai.

This new office is the first of several upcoming office openings worldwide to facilitate the company’s sales, development, customer support and supply chain operations across the world.

“Userful recognises the importance of and market opportunity available in the META region and is a first-mover to meet corporate and government video and visual communication needs,” said John Marshall, CEO of Userful.

Userful launched its flagship Visual Networking Platform in January, an AV-over-IP software tailored to meet the central management needs of corporate IT departments as they integrate a diversity of complex AV applications over the network. Userful’s Visual Networking Platform enables the management and control of multiple visual display applications. AV/IT teams can display content from any source on any screen at any time and in real time.

Mohammad Salameh will lead regional operations. “Userful has positioned itself as a market and technology leader in a very fast growing industry sector,” said Salameh, director, META. “The digital signage market alone is a $24 billion opportunity worldwide. I am eager to lend my expertise and knowledge of the META market to accelerate the company’s growth.”

Userful has recently completed deployment of its Visual Networking Platform solution to upgrade the capabilities of a Ministry of Justice control room in the Middle East. The new control room enables the Ministry to monitor the work of courts and notarial offices in real time, facilitating a more thorough analysis and evaluation for enhanced decision-making.  

In another recent UAE deployment, systems integrator 2.0 Concepts deployed a Userful video wall at the Nestlé Digital Acceleration Centre UAE. The centre enables Nestlé brand managers to evaluate the success of digital campaigns across the region.  

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