Kaspersky Lab rebrands

Kaspersky Lab becomes Kaspersky, adopts new mission statement, “Building a safer world”

The global cyberthreat landscape and IT industry have evolved and changed beyond recognition, said CEO Kaspersky.
The global cyberthreat landscape and IT industry have evolved and changed beyond recognition, said CEO Kaspersky.

Kaspersky Lab will now be known simply as ‘Kaspersky’.

The cybersecurity firm has also adopted a new mission, ‘building a safer world’, which it says highlights its commitment to a trusted and transparent future.

Two decades after launch, Kaspersky Lab has moved beyond an anti-virus laboratory to offer a wide portfolio of cybersecurity products and services, cloud services and threat intelligence. The new branding reflects the evolution of the business focus from “cybersecurity” towards the wider concept of “cyber-immunity”, the company said.

 “Since we founded our company more than 22 years ago, we’ve seen both the cyberthreat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home,” said Eugene Kaspersky, CEO of the company.

“Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future. Building upon our successful track record in protecting the world from cyberthreats, we’ll also help build a safer world that’s immune to cyberthreats. A world where everyone is able to freely enjoy the many benefits that technology has to offer.”

New visual identity

As part of the rebrand, the company has also updated its visual identity to reflect what it says are its core values. The new logo is created from geometric and mathematically exact letter forms, meant to signify the company’s software engineering roots and strength.

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