‘Maharat min Google’ expands partner network, MENA footprint
Google.org to award grants to Emirates Foundation in UAE to train unemployed youth with a target of 50% female participation
Google has announced new collaborations for ‘Maharat min Google’ as it expands the initiative across MENA.
Maharat min Google is an online program that teaches digital skills available in Arabic.
Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a national organisation by Abu Dhabi Government to facilitate initiatives for youth empowerment in the UAE. Digital skills trainings and career pathway programs will roll out to 5,000 unemployed youth in rural areas and underserved communities, helping them to prepare for and secure jobs.
Trainings with Emirates Foundation will target a minimum of 50% female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google’ program.
Udacity, an online learning platform, in collaboration with Google launched the ‘Digital Freelancer Nanodegree’, designed to help students learn the skills and tools needed to launch successful freelance careers. The program can be accessed online and includes ‘Maharat min Google’ case studies and other accredited learning materials.
Tarek Abdalla, regional head of marketing, Middle East & North Africa at Google said, “Earlier this year, we set out to do our part to fill this gap through ‘Maharat Min Google’, the all-Arabic online platform that is a free one stop shop on everything from building a website to marketing your business around the world. We’ve been working with partners to help all Arabic speakers, whether they are students, employed individuals or job seekers to grow their skills, careers, and businesses through our digital skills program. We are proud that over 100,000 individuals have taken the course so far, and we are excited to expand the program in the region in 2019 and see the great things people can achieve when given the right tools and skills.”
Maharat min Google has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, and data analytics, among others. Since launch in April, more than 100,000 Arabic speakers have taken the online course, 50% of them being women, and have spent more than 560,0000 hours on the portal.
As a result of the ‘Maharat min Google’ trainings conducted to date, and based on large scale independent research with Ipsos, 15% of job seekers claim to have found a job and 20% of knowledge seekers claim to have grown in their career because of the program.