Transforming businesses, one byte at a time

VeeamON Forum 2018 in Dubai hears how businesses can use data to transform their businesses

Instead of the annual “big bang”, Veeam will deliver smaller updates more often to better respond to the changing asks from our customers, said Petersen.
Instead of the annual “big bang”, Veeam will deliver smaller updates more often to better respond to the changing asks from our customers, said Petersen.

As an IT concept, data availability is so passé.

As technologies like IoT, AI, machine learning and blockchain mature, and as organisations grapple with the mining of massive amounts of data for better business insights, they need solutions that can do far more than ensure data Availability.  Instead, Intelligent Data Management is the new requirement in today’s enterprises, said Gregg Petersen, regional vice president, Middle East & Africa at Veeam. 

“The Veeam Hyper-Availability Platform, used by many of the world’s largest enterprises including Royal Caribbean, Mercedes-Benz, Telefonica and L’Oréal, is a complete solution to help customers on their journey to Intelligent Data Management so that they deliver innovative digital services to market faster,” said Petersen.

Indeed, Veeam itself has moved on from being just a backup software vendor. Petersen said customers now consider Veeam as their data protection or data management partner. “Veeam has a tremendous opportunity ahead. We are already the leader in Intelligent Data Management, and as we focus on closing out another record year, we are looking ahead to achieve our long-term bookings objective, which is to reach more than $2 billion by 2022,” Petersen said, speaking on the sidelines of the VeemON Forum in Dubai this past November.

What stood out at VeeamON Forum this year was the lack of stand-out product and technology announcements. This is all according to plan, said Petersen.

Veeam this year switched to a more agile system of product development, mirroring those of the vendors the company’s solutions plug into. “Instead of the annual “big bang”, we will deliver smaller updates more often to better respond to the changing asks from our customers, based on their ever-evolving IT requirements,” Petersen said.

This collaborating approach is today the name of the game. “No single provider can provide all the answers when it comes to the issues of data availability and protection in such a diverse IT landscape,” said Graham Porter as head of channels for Middle East at Veeam.

“Through collaboration, however, the IT community can deliver a seamless and convenient experience for all businesses. Going it alone won’t cut it, but through the power of partnerships software companies can enable enterprises to access and protect their data,” Porter added.

Data is the foundation for IT and business transformation. Michael Cade, global technologist, product strategy at Veeam, said data management and data availability are paramount if businesses want to succeed in today’s highly competitive market. “Customers want to be sure that their information and services are available wherever they need them, no matter where they reside. As organisations look to embrace digital transformation technologies such as cloud to offer greater agility, reliability and simplicity, the underlying foundation of data availability is imperative,” he added.

Last year saw Veeam make significant inroads with Middle East businesses, reporting the best quarter to date in Veeam’s history for the region, along with an unprecedented 86% YoY growth in total booking revenue. “We have achieved big wins in the telecoms and banking sectors, with marquee corporate names in the region such as the Hero Group, BLC Bank, United Arab Bank as customers,” said Claude Schuck, regional manager Middle East and Central Africa for Veeam. 

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