Spectrami extends operations to UK markets

Nicola Quincey has been appointed as the sales director for Northern Europe

Channel, Distributor, Spectrami (www.spectrami.com)

Spectrami, a Value Added Distribution (VAD) organisation in the Middle East, has announced the successful implementation of its strategic geographical expansion plans by extending its scope of operations in Northern Europe markets with new recruitment and local presence.

Furthermore, Nicola Quincey has been appointed as the sales director for Northern Europe for the management and execution of Spectrami's plans. Quincey has a background in security and having worked for integrators, vendors and distribution she understands the requirements of all parties in the channel model.

Quincey also worked for Microsoft where she was part of the team responsible for the enterprise and partner group sales and operational strategy. More recently, she has worked with both large vendors and startups to help define their go to market strategies, messaging and sales strategy, always with an eye on increasing revenues.

Anand Choudha, managing director at Spectrami, said: "Since its inception, Spectrami had a plan and vision to become a VAD with footprint and operations across Europe, Middle East and Africa (EMEA). The Northern Europe operations headquartered in the UK is the first step to expansion out of the Middle East region."

Quincy added: "I'm pleased to announce Spectrami is bringing its hugely successful vendor extension model to the UK and European markets.  Spectrami's innovative ‘vendor extension' model allows vendors of all sizes to recognise significant revenue growth across multiple international theatres by drawing on our highly skilled technical and operational teams to complement and expand any existing geographic footprint they may have."

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