SAP plots secure facility in Middle East

SAP is attracting and diversifying its workforce with younger talent

Tzikakis: 15% of global revenues come from the region.
Tzikakis: 15% of global revenues come from the region.

By this time next year SAP plans to announce new firsts in the region.

“We are on track to deliver in 2017 the most advanced and most secure facility the Middle East has seen,” says Steve Tzikakis, senior vice president and general manager of Southern Europe, Middle East and Pakistan at SAP, refering to the company’s new facility under development in Dubai.

Meanwhile, SAP is also diversifying its workforce with younger talent. “100% of our sales and pre-sales staff next year will come from the age group, all through our training academies,” says Tsikakis.

This will add to the company‘s move into businesses beyond high level enterprises to start-ups as well.

“We’re evaluating up to 12 MENA start-ups as part of a programme to encourage their growth,” he says. This includes powering them with SAP and discussing revenue sharing agreements. In some cases we will even fund them through our investment arm, SAP Ventures.”

Tzikakis is speaking at GITEX Technology Week 2016 about plans in the region before strategic initiatives such as the UAE’s 2021 plan and Saudi Arabia’s Vision 2030 start pick ing up the pace.

With up to 15% of SAP’s global revenues coming from regions under Tzikakis, and growth outpacing some of SAP’s other markets, a concerted focus here “is critical to maintaining a leadership position,” he says.

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