hosts event to spur sellers, SMEs growth

“Fulfilled by SOUQ” and “SOUQ Selling Centre” initiatives to support enhanced customer experience is committed to assisting sellers kick-start their businesses online and coach them to grow profitably, says Mouchawar. is committed to assisting sellers kick-start their businesses online and coach them to grow profitably, says Mouchawar., the largest online and marketplace platform in the Middle East hosted an event intended to enable and empower sellers and SMEs to grow their businesses in the region.

‘SOUQ Engage 2016’ provided an integrated platform for sellers to interact with the leadership team and accustom themselves with the company’s new offerings. Interactive sessions and workshops witnessed participation by over 200 sellers- allowing them the opportunity to share their experiences and learn best practice from fellow sellers at the event held at the Dubai World Trade Centre.

During the conference, Ronaldo Mouchawar, co-founder & CEO of introduced‘s new innovations and seller programs - “Fulfilled by SOUQ” and “SOUQ Selling Centre”, especially designed to empower sellers to grow their businesses as well as provide an enhanced selling experience to their customers. “Fulfilled by” is an innovative programme built on the foundation of a fulfilment network that offers clear benefits to both sellers and customers. Mouchawar also highlighted the role and importance of SMEs in the e-commerce ecosystem today and’s commitment to help them overcome the challenges in the industry.

“Sellers are the backbone of’s success and with this endeavour, we are constantly innovating across our platform and investing in technology that gives them the power to build and grow their business,” said Mouchawar, adding, “As the largest e-commerce platform in the region, we are always looking for opportunities to not only broaden our horizon, but also help our sellers and consumers optimize their e-commerce experience. We are committed to assisting sellers in kick-starting their businesses online and further equipping and coaching them to grow profitably with us.”

Wisam Daoud, COO of added: “With our new initiative ‘SOUQEngage’, we empower SMEs to grow their business faster via interactive sessions, which helps them understand the ‘SOUQ Selling Centre’ and the powerful tools it offers - providing a multitude of ways to grow through the e-commerce platform. Start-ups and SMEs need solid technology platforms, technical assistance, robust last mile delivery network and market exposure to develop and grow their business and that’s where comes in as a strategic partner to help create business opportunities for growth.”

To conclude the event, an award ceremony was also held to honour the top sellers across different categories such as Electronics, Fashion and Home & Kitchen, as well as awarding the overall best performers of the year.

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