Egyptian base key to STME expansion plan
Systems integrator reveals agenda to pursue new markets from its headquarters in Egypt.
Storage integrator STME has spoken of its appetite for breaking into new markets after recently establishing regional headquarters in Egypt.
The Sun, Cisco and Symantec partner boasts a strong presence throughout the GCC and Levant, but admits it is determined to expand further afield once it has got the right foundations in place.
"At the moment we're focusing our strength within the region where we have our offices in, but we have three offices in Pakistan and that is a big focus for us this year," revealed deputy CEO Jocelyn Al Adwani. "We need to build on those offices and get a solid base before we branch out our operations into other connecting countries," she said.
"Libya is another area we'll branch out to from our Egypt office, but it'll take time because we need to really make sure we have a solid base to build from," added Al Adwani.
STME has secured the services of ex-Tech Access Egypt boss Tarek Hindi to steer its success from the new office, which it will use to address Egypt and the Levant markets.
"We've been operating in Egypt for several years but we didn't actually have a direct operation there so we have now opened our own office," explained Al Adwani. "The move gives us growth in the market and increased focus."
New regional chief Hindi said: "Over the past few years, the region's markets have developed a better understanding of the importance of data storage applications, especially in mission critical operations like telecommunications, banking, oil and gas and government authorities."
STME claims its expansion plan involves doubling its market share in these sectors to 30%.