Gulf investor Hits Africa
Hits Africa is not in any way affiliated to Hits Telecom Uganda, a company, which is in the process of rolling out a converged communications network in Uganda.
Hits KSA, a Saudi-based communications company has announced plans to expand into the African telecoms market having created an investment fund amounting to US$1 billion in the pursuit of new licences on the continent.
Hits already possesses a stake in Liberian mobile operator Liberiacel and plans to roll out an integrated communications service in a number of African countries. Hits’ expansion plan will be spearheaded through a company called Hits Africa, which has established partnerships with a number of companies to assist in its development. Chinese equipment vendor Huawei is one such partner as is Devoe Team, a French company specialising in the provision of technical project management solutions; Singaporean project management company MCM; and Squire Sanders acting as the legal telecoms consultant
Hits Africa expects to be operational in eight African countries by 2012, offering mobile voice services, 3G, data services, international gateway and fixed telephone applications. In the next five years the company expects to add between 4 – 6 million subscribers in Africa, with licence awards in the Democratic Republic of Congo and Tanzania imminent.
Hits Africa is not in any way affiliated to Hits Telecom Uganda, a company, which is in the process of rolling out a converged communications network in Uganda. “Middle East and Africa Investment Company (MEAIC) is the company that holds the licence in Uganda, and operates as Hits Telecom Uganda,” explained Edwin Rowell, CEO of MEAIC and of Hits Telecom Uganda. “MEAIC and Hits Telecom Uganda have no connection whatsoever with Hits KSA. MEAIC is developing its own African business in Africa and we have substantial investors and are purchasing other licences,” he added.
For its part, Hits KSA owns Qanawat, one of the major distributors for Mobily in Saudi Arabia, as well as a company called For Run. Hits KSA also acquired Unitel, a company in possession of the third GSM licence in Yemen. Hits KSA it is largely owned and managed by Sultan Bahabri.