Comium rolls into Gambia
Comium Group has announced the launch of its GSM network in the West African country of Gambia under the Nakam brand.
Comium Group, the Luxembourg-based investor that owns regional African mobile operator Comium Mobile, has announced the launch of its GSM network in the West African country of Gambia under the Nakam brand.
The launch makes Comium the third entrant in the Gambian telecoms market and is part of the group's strategy of expanding into the emerging markets of the region.
"Our strategy involves the acquisition of new licences across West and Central Africa, in countries where mobile phone and internet penetration are still limited and where we feel we can bring tangible, sustained value to subscribers," explained Comium Mobile chairman Nizar Dalloul.
Gambia's two incumbent operators, Gambia Telecom and Africell, share the nation's estimated 427, 000 mobile phone subscribers evenly. The mobile market is growing at an estimated rate of 75% year-on-year.
The launch will ramp up Comium's presence in the West African market with the company already having established itself in Liberia, Sierra Leone and planning a further launch in Cote d'Ivoire.
West Africa is one of the most buoyant mobile markets in Africa, holding 30% of the continent's 200 million mobile subscribers as of 1Q07.