Acer lands East Africa PC deal

Acer is celebrating the endorsement of its strategy in East Africa after landing a deal with the Ethiopian Ministry of Education.

Acer is celebrating the endorsement of its strategy in East Africa after landing a deal with the Ethiopian Ministry of Education. The firm will work alongside local partner Neejat Computers to supply 5,500 Intel-based desktops in a deal worth US$3.5m.

According to Acer, the project is the biggest of its kind in East Africa. "This deal is a significant milestone for Acer, and clearly demonstrates the strength and presence of Acer as a brand in the region," said Sanjay Kachroo, product marketing manager, desktops and servers at Acer.

With Africa's IT sector growing rapidly, Acer eyes Ethiopia as one of the stronger markets. The vendor says it will provide technical support to over 16 universities across the country that are benefiting from its deal with the Ministry.

"The education sector across the region is looking increasingly at the IT industry for support. It's not just about supply and demand anymore, it's about promoting the development and growth of the country's education sector," added Kachroo (pictured).

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