Sage wises up to Bahrain

Enterprise software provider continues to spread its wings in the region by opening a new office in Bahrain.

Business software vendor Sage has followed up the recent launch of an office in Saudi by opening a facility in Bahrain. The move means the accountancy applications specialist now has points of presence in three of the six GCC markets.

The office in Bahrain, which includes a technical support desk to serve customers, will double up as a Middle East sales hub to sit alongside the company's regional headquarters in Dubai. Sage also intends to use the office to get closer to neighbouring territories, such as the Eastern Province of Saudi Arabia.

"We've been looking at setting up a local presence in Bahrain for a while, as we were seeing the Kingdom's business environment grow and develop very fast, thereby creating increased opportunities," explained Marc Van Der Ven, managing director at Sage Software Middle East. "Having signed the Free Trade Agreement last year, Bahrain today is one of the most promising Gulf economies. In a fast-developing market, Bahraini organisations are becoming increasingly aware of the significance of business management solutions such as ERP, CRM and HRM and for this they require reliable partnerships with international vendors."

A five-strong sales and support team is currently manning the Bahraini office. Local enterprises such as the Al-Mahroos Group, Kalam Telecom and the Bhatia Group all use Sage software.

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